Every design house and web designer has their own angle on what makes a web site successful and how they'll help you to be a success with their web design. However, success on the net is not down to one or two flavour of the month approaches. Nor is it rocket science: you simply have to know the fundamentals and deal with them. As you work through the finer points - go back to the fundamentals!
Your site will be of little value to you if nobody knows that you're out there. Your site needs to be on the first page or two of any logical search which potential customers or visitors are likely to make.
I know ways to achieve this, such as getting your site linked from prominent businesses/organisations so that you ride on their "coat-tails", or structuring a site so that it is "search engine optimised".
You only have a few seconds to keep a visitor to your site. If your site is not appropriately designed and laid out, if it's too cluttered or the text is cramped, it will look like too much work and visitors quickly leave.
There's so many ways to go wrong here and most web designers get this horribly wrong. Explore my works and see how I get this right.
Visitors will also work this out quickly. They need to see that everything they want to know is immediately accessible to them and that their quest for more information is easily achieved.
I work with you to get a full understanding of your message and the people you want to reach. I apply the latest useability standards based on my long experience with design, structure and layout. This ensures that your site attracts people to your business and organisation who are ready to engage with you.
Your site needs to display consistently across the widest possible range of browsers. If your site isn't clear and consistent, you wont look professional or you may repel potential customers with a "broken" site.
Around 15% of the Australian population have a disability of one kind or another. Many of these people may require special hardware or software for using computers or viewing online content. I employ cutting edge accessibility features and technologies to ensure the broadest access to your site. Read this site's Accessibility Statement, or learn more advantages to broad site accessibility.
Some designers are so wrapped up in designing great looking sites that they forget who and what they are designing for. They let the design get in the way of the message.
Your message should dictate the nature of the design, content, navigation, graphic elements and any animated material to appear on your site. Every aspect of your web site should be carefully crafted to draw every visitor into a full experience of your message: to invite or help your visitors to make a buying or participating decision.
Typographers and magazine editors have long known that there are strategies to not only ensure that visitors will bother to read your information, but that they will actually remember what they have read.
The literature on how to achieve this is out there, but it seems that few web designers have read it or understood it. I have. It's all in the layout of sites and use of text. I will work with you to ensure that you come up to scratch in this area too.
So there you have it. Six simple steps to ensuring that people find your site, feel welcomed by it, bother to read it, are capable of viewing it, will actually know what you're saying and feel compelled to act upon it. These are the components which I pay heed to in every site: components which will ensure that you have internet success. Contact me and let's talk about how we can team up to achieve this.